Previously. This was written at the Wildacres Writer’s Retreat in late June. JH
How would you fix Walmart? That is the question posed to my co-blogger Jonathan by Someone in the USA, a Walmart employee and a regular reader and commenter to our group blog The Writing On The Wal. Someone placed, however, a restriction on all possible replies that renders any valuable response as likely as rat vomit. He added this caveat, Unless you can offer up a solution that is at least cost neutral, you can”t exactly expect me to go running back to my masters with your side of the story. And thus Someone asks Jonathan, and by extension myself, to violate the first rule of capitalism – there”s no such thing as a free lunch – if we are to formulate an answer acceptable to him.
On its face, the question itself appears reasonable. It is the question a group of us asked ourselves in 2005 as we contemplated how to best stop the legislative end-run engineered by Walmart and then mayor of Cleveland Jane Campbell to build a Walmart in the blackheart of our city. We failed. Walmart built at Steelyard Commons. The developer took his money and ran. Mayor Campbell lost her re-election bid that fall. And we crusading bloggers were left with our sackcloth and ashes. But other windmills demanded tilting and the question remained as frontlet before my eyes.
How would we fix Walmart? To ask the question is to accept that Walmart is broken in some real sense. But is it? And in whose eyes? Certainly the Walton family enthroned at nos. 11, 12,13 and 14 on Forbes magazine”s list of the world”s wealthiest billionaires would see no problem worthy of repair. Nor would past Walmart CEO Lee Scott, who received more than $30 million in his last year with the company, or present CEO Mike Duke, who will bank more than $29 million in his new job, be likely to agree that they worked for a broken company. Walmart, the second largest corporation in the world isn”t broken. It is the acme of Capitalism, the model to be studied, emulated. Walmart is perfection itself in accomplishing the only task for which any corporation is intended: to maximize shareholder”s value. While Walmart, in and of itself, is not broken, its place in our community is. The question is not, then, how do we fix Walmart, but rather how do we fix Walmart”s relationship to our world. so that the corporation becomes at worst benign?
My luncheon conversation today with a number of potters was instructive. Why would artists who want to sell their art not buy the work of other artists? Why would an artist shop at Walmart for cookie-cutter dinner ware when the singular work of fellow artists is available? Why allow money to flow out of your community when it is possible to nurture and grow that community? This last is critical. When we patronize local merchants not affiliated with national organizations such as franchises or corporate-owned businesses, then 51-cents of each dollar we spend flows back into and circulates throughout our community. When we choose to spend our money at merchants who are not a part of our community, then we bleed 86 cents of our economic life”s blood from our own vitality. Why do we continue to do this to ourselves? Why have we allowed consumption to supplant companionship?
Is it simply because we have ceased to be our neighbor”s keeper? How is it that we are blind to the truth that a global village is neither? Globalization, economy of scale and free trade are wedges that corporations drive between us so that we all might hang separately. It is to the benefit of corporations that we drive ourselves to fill every moment of our abundant leisure to their profit by buying more and more of what we need less and less. This is the path that has led us to succumb to the pornography of productivity.