Let me tell you a story. As long as I have lived in Cleveland Heights, Ohio, I’ve always been the person in the household who did the grocery shopping. For many years my choice spot was Russo’s at the top of Cedar Hill.
I knew that I was paying about 10 percent more there than I would if I shopped at one of the bigger chains like Tops or Finast. But the managers and staff at Russo’s made it special. I came to know most of the staff by name over the years, and my shopping experience was a good one.
Then Giant Eagle descended and gobbled up the locally owned, independent grocery. There wasn’t any immediate change. Everybody seemed happy and staying in place.
Then, one Saturday I was in line with two cart loads, about $200 in groceries, and perusing the tabloids while the ever efficient cashier rang my purchases through. At $212.63 the tally stopped and I pulled out my check book, an exercise I had been performing about 18 times a year since I moved to Cleveland Heights in 1985.
I made the check out to Russo’s Giant Eagle, signed it and handed it over to cashier, who smiled and asked” May I have your Giant Eagle card, please?”
When I told her I didn’t have a Giant Eagle card but that the manager already bagging my groceries could vouch for me, we both turned.
The manager had obviously been listening to the conversation. He looked at me with a helpless expression. “I’m sorry, Mr. Hess, but it’s the corporate policy from Pittsburgh. You have to have a Giant Eagle card before we can cash your check.”
I nodded, turned back to the cashier, retrieved my check and tore it in half.
“Well, I guess that’s that,” I said. “You can put it all back on the shelf.” And then I left Russo’s.
I’ve never been back.
I relate this story because of something I read this morning from Robert Reich, former Labor Secretary under President Bill Clinton. In his op-ed piece Don’t Blame Wal Mart for the New York Times, Reich asks a critical question while writing about a successful campaign to keep Wal Mart out of Queens:
But isn’t Wal-Mart really being punished for our sins? After all, it’s not as if Wal-Mart’s founder, Sam Walton, and his successors created the world’s largest retailer by putting a gun to our heads and forcing us to shop there.
Reich goes on to write:
…many of us pressure companies to give us even better bargains. I look on the Internet to find the lowest price I can and buy airline tickets, books, merchandise from just about anywhere with a click of a mouse. Don’t you?
The fact is, today’s economy offers us a Faustian bargain: it can give consumers deals largely because it hammers workers and communities.
We can blame big corporations, but we’re mostly making this bargain with ourselves. The easier it is for us to get great deals, the stronger the downward pressure on wages and benefits.
One of my favorite observations by Dear Abby has always been that no one can take advantage of you without your permission. Wal Mart grew to be the giant it is because we became besotted with getting the absolutely best deal.
Well folks, there are a lot of ways of defining best deal. Price, while it may be the obvious choice, is seldom the best choice. We all get what we pay for and by paying little, look what we get? We all have to take some responsibility for the way our demand for low, low prices results in low, low wages for Wal Mart associates.
My Soundtrack: The Empire Strikes Back by John Williams.