Simon’s opinion — and it’s widely shared in newsrooms — is that mainstream newspapering is being destroyed by corporate owners who care only about the bottom line. That seems to be where it begins and ends with him. He does have a good point: for a long time now, newspaper owners have had to meet Wall Street’s bottom line on profitability.
Wall Street has demanded not just profits, but profits at a certain level. It’s been hard to reach that without doing serious cutting. The argument from the journalists’ side is that this cutting is short-sighted — that it solves the short-term problem of getting the profit margin up from five percent to 10 percent, but only at the expense of long-term investing in the product. And there really is something to that.
But it’s not the whole story. A second argument, one typically made by political conservatives, is that the MSM has alienated much of its readership through liberal bias. Obviously, I think there’s something to this as well. It is beyond rational dispute that newsrooms are overwhelmingly liberal (more culturally so than economically).
If you don’t believe this, go to the MRC’s website and check out the raft of independent studies and surveys documenting this fact. The way this bias plays out is less within individual stories, and more in the kinds of stories deemed worthy of coverage. In my experience, reporters and editors don’t even recognize their own cultural and political biases, and resent the accusation. But there’s no question that this bias makes their product less and less relevant to a significant number of their consumers.
But this too isn’t the whole story. I wish it were, but I’m afraid the truth is, fewer people want what we have to offer. Part of it is simple decadence, by which I mean the failure of people, whatever their cultural and political orientation, to believe that staying informed of public affairs and current events is necessary to fulfilling one’s obligations as a citizen.
But technology is part of it too. Nothing more needs to be said about online news destroying the economic base of traditional newspapering, though it is noteworthy, at least to me, that I have lots of smart, educated friends who keep up with the news, but only online. Few subscribe to the newspapers. Rod Dreher