LIVING IN A MEDIA-FREE BUNKER IS GOOD…
1700 by Jeff HessI own up to the fact that I live in a, mostly, media-free bunker. I haven’t had a television capable of receiving broadcast channels 25 years. I subscribe to only one streaming service (Netflix) and I only listen to—and support—public radio stations. I use multiple ad-blocking programs on my computer. I regularly read on newspaper online—The Guardian—and I have a short list journalist—like Sam Allard—whom I read daily or weekly.
All of that means that I don’t see political advertising, especially like the political advertising examined in Sam Wolfson’s Five of the most bigoted and divisive political ads from the 2018 midterms for The Guardian. The ads are fearmongering at its worst and made me feel as if I was watching trailers for horror movies. Wolfson writes:
With the midterm elections looming , a number of adverts are using inflammatory tactics to paint political opponents as unsafe or untrustworthy. There have been attempts to link ethnic minority candidates to Islamic terrorism or gangsta rap culture, as well as an effort to portray Democrats as threatening a return to lynchings.
The ads are mostly funded by Super Pacs which can raise unlimited amounts of money to run political advertising. Pacs are not allowed to coordinate with the candidates they’re asking people to vote for, meaning they are able to run inflammatory advertising while candidates can plausibly deny any responsibility. [Emphasis mine, JH]
The Congressional Leadership Fund, which is closely associated with Paul Ryan, has a particular reputation for running what critics see as sometimes race-baiting attack ads and has already raised nearly $100m for the 2018 election cycle.
Other controversial ads have been funded by the National Republican Campaign Committee which is the official campaigning arm of the Republican party.
I watched several of the ads featured in Wolfson’s piece and they’re flat out disgusting. I mentioned the vile Democrats will start lynching black folks again ad from Black Americans for the President’s Agenda before, but there’s a good reason that Wolfson leads with this ad.
I understand why William Shakespeare put the words The first thing we do, let’s kill all the lawyers into Dick the Butcher’s mouth: Dick is a criminal. I feel something of the same way about anyone in public relations, advertising or marketing because they have no allegiance to truth except when truth might serve their clients. My position is grounded in the first day of my journalism ethics class at Ohio University when the professor asked for a show of hands to determine what programs each student was in. When he came to the advertising and public relations students he told them:
You don’t belong in the journalism school because what you’re learning to do has no relation to journalism. You should be in the business college. What we’re going to learn here has nothing to do with what you’re going to be paid for in the future.
Clearly the professor, a former newspaper journalist, had nothing but contempt for those students. As a journalists, he had spent a career dealing with the people they wanted to become. They were anti-journalists. Even when they hide behind the we-have-a-positive-story-to-tell-excuse, they’re lying.
Consumer protection laws provide some cover for the people they try to exploit, but we have no such protections when faced with political lies and manipulations. Many people thought that Lee Atwater’s Willie Horton ad for Republican presidential candidate George Herbert Walker Bush in 1988 was a low point. Atwater wasn’t even close.








