In the mid-’90s, Oprah Winfrey added a book-club component to her show that sought out new and interesting authors for her viewers to read and then share. Far beyond any selection by any book-of-the-month, being chosen by Oprah sent book sales into orbit. The Oprah Effect quickly became the Holy Grail for publishers until, after an author declined selection, Oprah switched to classics.
Now, it appears, in the world of privacy and computer security, a nod from Edward Snowden is gold.
This morning I found the email below waiting in my inbox.
FR: SpiderOak Team
TO: Jeff Hess
RE: Edward Snowden’s effect on SpiderOak
Welcome! We are excited to have you part of SpiderOak’s ‘Zero-Knowledge’ community. As more and more people become aware of our approach to user privacy and its implications for our digital lives, we can’t help but feel we are creating more than a business. We are actually creating a movement.
As it turns out, many people were listening when Edward Snowden mentioned SpiderOak. As a result, we’re seeing the highest rate of signups in our history. This has caused a dramatic increase in server load and customer inquiries. It’s been all hands on deck, around the clock to deliver the kind of service and response we feel is appropriate for such an occasion. By way of managing expectation, we plan to be fully adjusted within the week.
Currently, our customer support email response time is about 48-72 hours. Our storage network is running slower than normal and we are increasing capacity over the next few days.
We are sorry for any inconvenience or trouble you may have, but we are grateful for your patience, understanding, and support.
We look forward to providing you the best SpiderOak experience possible.
Your SpiderOak Team
I am one of those readers who kicked DropBox to the curb when I learned that the company had added Condoleezza Rice to its board. How stupid was that? I signed up with SpiderOak as soon as I read the story.
I do wonder if Dropbox will take any action to recover its lost market share.