October 27th, 2005

art by tony montana at the blast furnace
feel free to copy and use tony’s art to spread the meme.

[Update — 12 August — The little toothpaste buycott just keeps chugging along. Yesterday it got a boost from USA Today’s Angela Gunn in her Tech_Space Blog.]

[Update — 16 October — As George Nemeth notes, the little meme that could got a boost this week from the folks at Wal Mart The High Cost Of Low Price who put it on the front page of their website in the Get Active category. It had been a while since anyone had picked up the meme and I was beginning to think it had run its course. But the little guy keeps chugging along.]

I cast my my modest proposal for a Wal Mart Toothpaste Buycott into the blogosphere and it is slowly making it’s way across the Internet. So far 23 bloggers have picked it up and begun to spread the word. One of the reasons I did this was to show two of my friends that one person can make a difference. All you got to do is fling one starfish.

My modest proposal supporters include:

Angry Theresa
Angela Gunn’s Tech_Space
Brooke Singer
The Writing On The Wal
Sherry Chandler
Take Action
NEWSBlog 5000 (In the sidebar.)
Pho’s Norka Pages
Serendipity 3
Let The Lady Speak
I See Invisible People
PlanetNEO at Okihawk
The Blast Furnace
Janeane Garofalo For The Rest Of Us
Callahan’s Cleveland Diary
Jim Gilliam’s Retail Blogroll
Grass Roots Miami
Brave New Films
Jennie’s Journal
Buy Blue
Daily KOS
My Left Wing
Wal Mart: The High Cost Of Low Prices
Brewed Fresh Daily.

Be sure to read the growing list of comments to their posts, thank you all and the espresso’s on me.

[Update — 2103, 14 September — An interesting develoment in a comment on Target. My modest proposal is starting to take on generic proportions.]

My Soundtrack: Advice From The Happy Hippotamus by Cloud Cult on WOXY.


  1. […] OM, BOOMAH, BOOM, BOOMAH… [Update No. 5 — 1151, 1 September 05 — See The Little Wal Mart Toothpaste Buycott for the latest information on who is spreading my Mod […]

  2. […] T NO. 100: A MODEST PROPOSAL [Update No. 5 — 1151, 1 September 05 — See The Little Wal Mart Toothpaste Buycott for the latest information on who is spreading my Mod […]

  3. Ryan Maynard says:

    I will put it up on my site as soon as I am awake enough.

  4. Jeff Hess says:

    Shalom Ryan,

    Thank you.



  5. jaclyn says:


    I’d love to do this, and post big t’s artwork on my blog…next to his other wal-mart work! can you help?


  6. Jeff Hes says:

    Shalom Jaclyn,

    Here’s the code for the artwork (replace all square brackets, [] with <>:

    [center][a href=”″][img src=”””/][/a]
    [a href=”” target=new][em][strong]art by tony montana at the blast furnace[/strong][/em][/a]
    feel free to copy and use the tony’s art to spread the meme.[/center]

    Thanks for helping to spread the meme.



  7. […] dnesday September 07th 2005, 1:23 pm Filed under: General, Social Conscience There’s a campaign afoot led by Have Coffee Will Write to make a painless protest agains […]

  8. Jeff Hess says:

    Shalom Terry,

    Thank you. And thank you for joining the ranks of bloggers spreading the meme.



  9. jaclyn says:

    *pokes hess in the back*

    *points at let the lady speak and grins*

  10. Jeff Hess says:

    Shalom Jaclyn,

    *Turns around and pokes Jaclyn in the front*

    *Points to Let The Lady Speak at the top of the supporters list.

    And, again, thank you.



  11. Pho says:

    For what it’s worth, I also gave you some love here. My five readers are all over it.

  12. Jeff Hess says:

    Shalom Pho,

    Thank you for stopping in, for reading, for commenting, and for taking the time to spread my modest little proposal.



  13. Cailin says:

    Wow Jeff! So exciting! I love the reference to the toothpaste buycott in the link you provided about Target!

  14. Jeff Hess says:

    Shalom Cailin,

    Every baby step the buycott makes feels like a major leap to me. It’s fascinating to watch how something like this grows.



  15. molly says:

    ok, you win, its pretty cool that janeane garafalo has put your name on her blog

  16. Jeff Hess says:

    Shalom Molly,

    The sad part is that I had no idea who Janeane Garafalo was unitl she linked to me. I’m so pitiful.



  17. […] One-hundred posts ago I launched my Toothpaste Buycott. With this, my 200th post I’m going to redirect my energies towards the local levels, toward the people who don’t want to see their hometowns become ghost towns when the Wal Mart opens on the edge of town. My goal will be 100 posts in 100 days, so if you have a battle raging in your town and think other activists could benefit from the lessons you’re learning, let me know. […]

  18. […] …your cheap plastic crap came from anyway? From Keith Knight. […]

  19. […] It’s not about the shoppers or the workers, it’s about the owners and the corporation and encouraging them to be better corporate citizens. And this was why I began my little Wal Mart toothpaste buycott. […]

  20. […] I’m almost willing to call for a suspension of my little toothpaste buycott in support of Wal Mart on this issue. […]

  21. […] I’m happy to note that I don’t see any toothpaste companies on the list. […]

  22. […] incandescents in my bedroom and bathroom. But I haven’t bought any of those other items (nor toothpaste) at […]

  23. Mark Herpel says:

    Marvelous idea, I’m in!

  24. Jeff Hess says:

    Shalom Mark,

    First, thank you for stopping in, for reading and, most importantly, for taking the time to write a comment. It’s all about the conversation.

    Happy brushing.



  25. […] 20 million Americans shop at a Wal-Mart every day. But while they’re happily buying toys, toothpaste and tomatoes, they’re walking right by the more expensive, more profitable nonfood […]

  26. Great idea! I cannot believe I did not notice this before. A lot of people have little choice but to shop at Walmart, which is, of ocurse, part of the corporation’s scorched-earth approach to retail. It is a reality, though, and Jeff’s idea of selecting just one product category is terrific.

  27. Jeff Hess says:

    Shalom James,

    First, thank you for stopping in, for reading and, most importantly, for taking the time to write a comment. It’s all about the conversation.

    I’m pleased that you appreciated the subtlety of my buycott. And thank you for linking back to it.

    I enjoyed your site as well. I’m always looking for ways to simplify my life and my effect on our planet.



  28. […] because people who have to shop at a Walmart have to shop at a Walmart (just don’t buy your toothpaste there). But Walmart Bingo made me smile this morning. We need more […]

  29. […] it’s official, the buycott now includes eye glasses. Posted in Life, The Universe & […]

  30. […] at the discount retailers now that money is tight? Remember, it’s OK. Just don’t buy your toothpaste […]

  31. […] shopping at Walmart can be a luxury (hence the little Walmart Toothpast Buycott) that goes the way of phoo phoo coffee drinks when your job heads (literally) south and suddenly […]

  32. […] ago I instituted the Great Walmart Toothpaste Buycott because I recognize that there are financial realities involved for many people who shop at […]

  33. […] affects upon our family, our community and our environment. Walmart came up and we discussed my Little Walmart Toothpaste Buycott which Cav was taken by and then this morning I read this on CNN: They’ve been called […]

  34. […] Hess: Have Coffee Will Write. Why? Because of my little Walmart toothpaste buycott, of […]

  35. […] Buying toothpaste is still encouraged, however. Jeff Hess: Have Coffee Will Write. […]

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