art by tony montana at the blast furnace
feel free to copy and use tony’s art to spread the meme.
[Update No. 5 — 1151, 1 September 05 — See The Little Wal Mart Toothpaste Buycott for the latest information on who is spreading my Modest Proposal meme.]
[Update No. 4 — 1315, 31 August 05 — The latest endoresement for the modest little proposal comes from Bill Callahan at Callahan’s Cleveland Diary.]
[Update No. 3 — 0846, 31 August 05 — in the past three days, the following blogs have posted on the little meme that could:
[Update No. 1 — 1040, 27 Augst 05 — The website for Robert Greenwald’s movie — Wal Mart: The High Cost Of Low Price — has given the toothpaste idea some legs.]
This is my 100th post for No Cleveland Walmart. I’m going to be shifting grears a bit — watch on Wednesday to see just how — but I wanted to share an idea I have with you. It’s a modest proposal, really. But it’s a way that will allow everyone, regardless of there socio-economic status to let the Bentonville Behemoth know that we’re mad as hell as we’re not going to take it anymore.
Here’s my plan…
All along I have been uncomfortable with those who would ask families on the poverty edge to not shop at Wal Mart and further stress their meager financial resources. A few weeks ago, while reading John Dicker’s United States Of Wal Mart, I came across this little nugget:
Wal Mart is the largets retailer in the world, hawking more DVDs, magazines, books, CDs, dog food, diapers, bicycles, toys and toothpaste than any other company.
It was the toothpaste that caught my eye. I did some more checking and found that it controls approximatley 25 percent of the world’s toothpaste sales. That means the company is raking in some $375 million from the approximately $1.5 billion in annual toothpaste sales in the U.S.
Now, if you’re Wal Mart, and your annual sales are $288.189 billion, $375 million — or only a miniscule 0.13 percent — is less than a drop in the bucket, but it’s still noticable. So here’s what I propose.
If your family finances are such that you can avoid shopping at Wal Mart all together, that’s wondeful. But, as a minimum, buy your toothpaste somwhere else. Doing so won’t hurt your dental health. It won’t damage the toothpaste industry. It won’t hurt the workers who manufacture and distribute toothpaste. And, it won’t hurt Wal Mart associates.
Your financial burden will rise a tiny bit, but you’ll be helping to send a message that Wal Mart can track and measure.
I’m sending this out into the blogosphere as an Internet meme: buy your toothpaste anywhere but Wal Mart. If the idea makes sense to you, please post something about it. Tell your family, tell you friends, tell your readers.