In making an argument you are trying to bring three things into alignment: yourself, your words and your audience. You are trying to move your audience so that it is in agreement with you – but to do that you need to move too. And between you – what moves you both – is a form of words and a set of arguments. If you are inflexible, using words and making references that are completely at odds with your audience you won’t persuade anybody of anything (except of the view that you are unconvincing and unintelligible).
September 12th, 2013